Conducting Business Research Discussion Project
Conducting, Business, Research, Discussion, Project
Part 1: Select a business topic that you would like to research. After reviewing the information provided in Chapter 13, select five reliable resources that you would use to research the topic that you selected. Your articles should come from secondary sources such as business journals, books, newspapers or websites.
Develop a reference page in APA format with the five resources that you selected. Please review Appendix B – Figure B-3 for an example of an APA formatted reference page.
The business topic I chose to research is Costco and why they are one of the best companies to work for.
Part 2: Under each reference, provide a one paragraph evaluation of the source using the Evaluating Sources questions on page 366 of the textbook as a guide for your analysis
McCarthy, N. (2017, May 11). Costco Named America’s Best Employer 2017 [Infographic]. Retrieved April 17, 2018, from https://www.forbes.com/sites/niallmccarthy/2017/05/10/costco-named-americas-best-employer-2017-infographic/#3c1342c86022
The source is the well-known Forbes magazine. The source does not appear to be bias as they are supported with evidence to back its claim. The purpose of the material is sharing why Costco has continued to be one of the best places to work for. I believe the author is credible if he’s working for Forbes magazine. The article is current, written in 2017. The source’ claims are logical and make sense.
Cain, Á. (2018, April 03). Costco employees share the 7 best parts of working at the retail chain with a cult-like following. Retrieved April 17, 2018, from http://www.businessinsider.com/costco-jobs-best-part-2018-4 (Links to an external site.)Links to an external site.
The source, business insider, is well known and has been around since 2009. I didn’t read anything in this article that led me to believe the source was bias towards Costco. The purpose of the material was to share about why Costco continues to be one of the best places to work for, according to their employees.
I assume the author is credible if they are working for Business Insider. The material is current. The source got its information from interviewing Costco employees. One thing I am consistently seeing on these online business magazines is the lack of who their sources are. The claims made are supported by evidence through their interviews with Costco employees and they also stand up to logic and make sense.
Hardy, K. (2017, September 07). Do Costco cashiers make more than Iowa teachers? Retrieved April 17, 2018, from https://www.usatoday.com/story/money/nation-now/2017/09/07/costco-cashier-vs-teacher-pay/641155001/ (Links to an external site.)Links to an external site.
The source is an established one and as far as I can tell is reliable. The source did not appear to have any bias in this article as it was just stating facts. The purpose of the article is to share research about salaries of Costco employees versus teachers in Iowa.
The author works for a credible source which leads me to believe they are also credible. The source did site its secondary sources to support its claims. The material is current. The source’ claims seem to make sense and are logical.
Cascio, W. F. (2012). Decency Means More Than “Always Low Prices”; A comparison of Costco to Wal-Mart’s Sam’s Club. In Ethical Theory and Business (9th ed., pp. 79-86). Pearson Education.
I believe the source to be established and reliable as it was one of my textbooks for my Business Ethics class. I don’t believe the source to be bias because the article is supported by facts and evidence and the author does not seem to take a strong personal stance in the article.
One could argue that the author does has a bias as it does paint Wal-Mart in a negative light, but this again is based on facts and evidence when comparing the two. All references are listed at the end of the article to show where the author got its information and this also allows the reader to verify the information. The claims are logical and supported.
Hess, A. (2018, March 01). The top 15 companies for pay and benefits. Retrieved April 17, 2018, from https://www.cnbc.com/2018/03/01/the-top-15-companies-for-pay-and-benefits.html (Links to an external site.)Links to an external site.
CNBC is a well-known reputable news source. The source does not appear to be bias as it shares a total of 15 of the best companies to work for based on pay and benefits. The purpose of the material is informative. The article did list the source of its information which led to its claim. The material is current and complete if you wanted to know what the best companies to work for are based on pay and benefits. The assessment of the companies based on these two qualities makes sense.
MG306 – Unit 5: Discussion 2 – Planning, Designing and Creating Presentation Slides
In this discussion, you will explore effective strategies for selecting color, artwork, and typefaces to create effective slide designs and to design coherent slide content. You will share five business communication skills through the design and creation of a slide presentation.
Discussion topics for the week:
Part 1: At this point in the course, you have covered 17 chapters and have been introduced to a variety of concepts to gaining valuable professional skills. Identify five business communication skills that you have learned for the first time or developed during this course.
Part 2: Create a slide presentation that describes each of the five skills that you identified. Explain how each skill could help you in your career. You may use any visual style that you feel is appropriate for the assignment. Review and implement the materials presented in Chapter 17 to create your slide presentation. Students may use Microsoft PowerPoint or Google Slides. Provide your slide presentation as an attachment in your initial discussion post.
Unit 5: Discussion 2 – Planning, Designing and Creating Presentation Slides
Part 1: Identify five business communication skills that you have learned for the first time or developed during this course.
- Listening Skills
It is hard to pick out the skills I have learned about for the first time. I have been in the military and have had to complete many communication skills classes over the years. This is a great class for going over the skills again and the refresher is very helpful. I feel the listening skill is the most important of them all.
- Direct Approach
I have found in the past that the direct approach is the best way forward, in a military setting. I have not had to work in the business world to see if the indirect approach would be helpful.
- Website Content
The web content is new to me as I have some connection to the electronic age through my children whom are in their late twenties and early thirties. I see that a lot of information is being transferred through the use of programs, but I will need much training to get proficient.
- Routine and positive Messages
The process of moving information on a routine basis is standard in my profession. We have a certain process to get the directions across to the other person. I see in the text that marketing and sales messages covers the audience, the competition, key points and benefits and anticipating purchase objections. I have found if I consider these factors, my messages are going to get a much better response then in the past. I was not considering these aspects before.
- Writing Persuasive Messages
Using the recommendations in the book for a persuasive claim or adjustment are new to me. As I read through the examples I see a new direction I can use in these areas. I have always liked the direct approach in my dealings with an issue or people.
Part 2: Create a slide presentation–Provide your slide presentation as an attachment in your initial discussion post. -See attached.
Unit 5: Discussion 2
Planning, Designing, and Creating Presentation Slide
Five business communication skills that I have learned for the first time or developed during this class:
- Improving the listening skills.
- Business etiquette online.
- Choosing the most appropriate medium for a message.
- Establish credibility on the audience.
- The three-step writing process to negative message