STAT1060 RESEARCH PROPOSAL TO SUPPORT DECISION MAKING
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Length: 1500 words +/- 10%
Due time and date: 20th June 2021 at 11.59pm SGT
6. Maximum word length: 2000 words. The marking will stop at 2000 words.
7. Do not use the standard university cover page – make your own cover page following the instructions below
8. Submit a soft copy in Word format or PDF via Turnitin.
9. Late Submission Penalty: As detailed in the Course Outline
This assignment has several purposes. It requires you to:
13. Research factual information to PROPOSE A RESEARCH APPROACH
14. Apply theories and concepts from Weeks 1 to 4
15. Work independently to develop ideas (adhering to the Principles of UoN)
16. Prepare a formal written report/research proposal.
Steps to follow to manage this assessment
b Research the required information FOR THE CASE STUDY HEAVENLY CHOCOLATES (at the end of this document) to complete the sections of the report as outlined below. Follow the rubric at the end of this document as a guide to your headings. Use a numbering system for headings and subheadings.
2. Propose a research approach for decision making using Management Research Questions Hierarchy model (exhibit 5.6) found on slide 18 of the week 2 slides. The points to address are as below
a. What are the problems/issues evident from the case study
b. What is causing these problems/issues
c. State the sources of secondary data you would access to begin this research; why?
d. State the method of primary research method you would use; why?
3. Format your assessment submission as detailed below
a. Cover Page Please do not use the University assessment item cover sheet. In Word, click on insert and select the first option Cover Page. Customise this cover page to include course code, name, student id and student name.
b. Table of Contents Should outline all headings, subheadings and the corresponding page numbers. It is not included in word count.
c. Introduction to the report – Its advisable to write this last as it overviews each of the areas included in the report. Use future tense in your language, e.g. This report will Remember it should not include the conclusion. The purpose is to introduce the report elements and structure.
d. Management decision to be made A research problem statement in context of this case study. What are the problems/issues evident from the case study
e. Main Research Objectives List the objectives that will enable the management team to make the decision. What are the causes of this problems/issues
f. Sources of Data (secondary) List the sources of data / information to be considered to identify the problem. Discuss the advantages and disadvantages of these sources of data in context of this case study.
g. Primary data collection method List the methods of data collection and justify why you have chosen the said method of data collection. Discuss the advantages and disadvantages of these methods of the data collection in context of this case study
CASE STUDY: Heavenly Chocolates.
Heavenly Chocolates has made and sold quality chocolate products at its retail store (which is also the production facility) located at Hay Market, Sydney for the last 20 years. The company is quite popular for its select premium chocolates and dark chocolate pralines. Ten years ago, the company developed a web site and began selling its products over the Internet within the local market. Two years ago the company opened their website to cater to the international market as well. This resulted in website sales exceeding their expectations resulting in the company unable to meet the demand with its current production capacity.
Management is now considering strategies to meet the increased sales demand and sustain future growth. Currently the business is losing its online sales due to lack of production capacity. Customers have indicated out of stock products as a reason to shop elsewhere.
While Heavenly Chocolates had previously done most of its own research, given the urgency for quick results, it turned to Connoisseur Consulting, who promised to deliver the required results within 21 days.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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